Color System
Our color approach includes a core palette for brand identity, a neutral palette for balance, a complementary palette for accents, and extended colors for added flexibility, ensuring cohesive and versatile design across all materials and touchpoints.
resources
Download Swatch
Access the official brand color swatches for digital and print use. Each palette is calibrated for accuracy across formats, ensuring your work always reflects our true brand colors.
View Styleguide
Explore our color usage principles, contrast rules, and accessibility guidelines. Learn how color supports our identity and how to apply it consistently across all brand materials.
color system
Color Palette
The primary colors Electric Purple, Deep Purple, Aurora Green, and Mist Grey form the foundation of our identity. Use them intentionally to create a clear hierarchy between backgrounds, typography, and accent elements.
Color System
System Greys
Our grey palette forms the foundation of the brand's neutral system. These tones provide balance, contrast, and flexibility across both digital and print applications. Use them to support color accents, build depth, and maintain readability in layouts.
color system
Gradient
Our gradient represents energy, creativity, and forward motion. It's a key element of our visual identity and should be used thoughtfully to enhance, not overpower, layouts. Avoid modifying its direction, colors, or proportions.
Aurora Gradient
Flowing from Electric Purple through Deep Violet into Aurora Green, this gradient captures the atmospheric transition of the northern lights. It reflects our brand's dynamic nature, energetic yet composed, bold yet refined.
color system
Combinations
Our color combinations are designed to maintain balance, contrast, and accessibility across all brand communications. Each pairing reinforces clarity and visual hierarchy while keeping the brand expression cohesive and recognizable.
Electric Purple
White
Deep Purple
Aurora Green
Aurora Green
Deep Purple
Mist Grey
Deep Purple
Deep Purple
Electric Purple
Mist Grey
Electric Purple
Aurora Green
Electric Purple