Avoid Busy Backgrounds
Don't place the logo over cluttered or complex backgrounds like bookshelves, patterns, or detailed imagery. This reduces legibility and diminishes brand impact.
Brand Logo
Our logo is easily one of the most visible, recognizable parts of our brand. It takes inspiration from our hardware design, expresses our mission, and lets people know who we are.
resources
Illustrator Files
Use these master files when producing any new artwork or adapting the logo for print or large-scale use. Always export from these originals to maintain quality and proportion.
Additional Logo Assets
These include alternate logo formats such as icons, wordmarks, and simplified versions. Use them where space or medium constraints require flexibility while keeping the core identity intact.
Logo Design
Brand Logomark
Our logomark represents the core of our identity, balance between our circular symbol and custom wordmark. Together, they form the complete expression of our brand. Always use the official lockup provided, and never alter proportions.
Brand Clearspace
Clearspace ensures our logo always appears with enough breathing room to maintain its visibility and impact. The minimum clearspace is defined by the height of our symbol (marked as X) and should surround the logo on all sides.
Logo Design
Color Formats
Use only in black or white to ensure brand consistency and legibility. The examples below demonstrate the approved uses and colour combinations.
Background
Logo Design
Minimum Sizes
Print 0.3 height
The logo must be at least 0.3 inches in height for print to ensure clarity and legibility. Smaller sizes may cause loss of detail and reduce brand impact.
Digital 48px height
The logo must be at least 48 pixels in height on digital platforms to maintain clarity and legibility. Smaller sizes may affect visibility and recognition.
Social Media
Avatar Displays
Our logo can be used only in black or white to ensure brand consistency and legibility for displays. See the examples below.
Circular Holding
Use the circular holding shape when pairing with logos that are shorter or visually lighter. This layout maintains balance and consistency across applications.
Square Holding
Use the square holding shape when pairing with taller or more compact partner logos. The squared frame helps maintain visual stability and equal presence.
Social Media
Avatar Displays
Our brand occasionally collaborates with other organizations on shared initiatives and campaigns. When creating a joint lockup, maintain consistent spacing and alignment to ensure both identities appear balanced and cohesive.n
Partnership Lockup
When pairing our logo with a partners, leave a clear space equal to three times the diameter of our circular mark between both logos. Place a thin vertical divider at the midpoint to separate the two brands.
Application
Incorret Usages
To maintain clarity and consistency, our logo must always appear in its original form in black or white only. The following examples illustrate common mistakes to avoid.
No Effects or Alternate Fills
Don't apply any gradients, shadows, or unauthorized fill colors to the logo. Only use the approved color combinations shown in the logo formats section.
Preserve Color Integrity
Don't place the logo on colored backgrounds that clash with or alter the perception of the brand colors. Avoid backgrounds that compete with the logo's purple accent color.
Do Not Stretch or Distort
Don't place the logo over cluttered or complex backgrounds like bookshelves, patterns, or detailed imagery. This reduces legibility and diminishes brand impact.
Do Not Rotate or Reorient
Don't apply any gradients, shadows, or unauthorized fill colors to the logo. Only use the approved color combinations shown in the logo formats section.
Incorrect Sub Branding
Don't place the logo on colored backgrounds that clash with or alter the perception of the brand colors. Avoid backgrounds that compete with the logo's purple accent color.