Motion
Our motion system is made with tools, ideals, and movement principles that create a recognizable identity across our video assets.
resources
After Effects Template
Download the official motion templates for creating on-brand animations, title sequences, and video graphics. Use these files to ensure visual consistency across all motion content.
Final Cut Pro Files
Access editable video templates optimized for Final Cut Pro. These assets include title cards, transitions, and lower thirds all aligned with our brand's motion and typography system.
Animation & motion
Motion Principles
Motion brings the brand to life expressing energy, purpose, and personality through movement. Each animation should feel intentional, natural, and consistent with our visual rhythm.
Time
X
Bezier Curve
Use smooth, eased motion to create natural transitions. Adjust timing so elements accelerate and decelerate gracefully, maintaining a polished, fluid feel in every movement.
Time
X
Spring
Apply spring motion when introducing or emphasizing elements. This technique adds energy and responsiveness, simulating real-world dynamics while keeping transitions balanced and controlled.
Animation & motion
Product Demo Video
Video content reflects the brand's tone, professionalism, and attention to detail. Every frame should feel intentional with balanced composition, consistent typography, and proper use of brand colors.
Lower Third Layout
Use Inter Semibold for names and Inter Regular for titles. Text should remain legible against backgrounds apply a subtle overlay if necessary.
Specs
Extra Large Headline
Use Condensed in Semibold weight at extra large size, with 100% line height and negative tracking, ensuring clear and balanced typography for medium super specs.
Animation & motion
Frames
Frames help establish structure and storytelling rhythm in motion and video compositions. They define focus, create pacing, and guide the viewers attention within the narrative. Each frame should feel intentional and aligned with the brand visual principles clean, balanced, and well-composed.
Intro Frame
Used for the opening of a video. Includes the logo lockup or project title, centered within the safe zone. Keep motion minimal and focus on establishing brand presence.
Lower-Third Frame
Designed to introduce speakers, names, or titles. Maintain typographic hierarchy and alignment consistent with grid guidelines.
Context Frame
Used to provide supporting visuals, statistics, or contextual details. Combine brand colors with subtle overlays to enhance clarity and contrast.
Closing Frame
Reserved for calls-to-action or end credits. Use solid color backgrounds or subtle gradients for a clean finish.